By Ryo Leong, ACMA board member
The most powerful and commonly used equipment for content creation this days is the mobile phone. Capturing and editing capabilities are coupled with online connectivity. The scariest part? It is in the hands of all consumers out there.
Meanwhile, the platform for distribution, the media, which was previously controlled by a powerful few public or private entities, has been totally fragmented by social media. Every consumer on social media can be a content creator and publisher.
As seen from the Pepsi/Kendall Jenner campaign touched on in Part 3 of this series and many others, there is no way in this time and age for a brand to fully control how and when its imagery and story pan out to its audience. Consumers (especially when they are emotionally invested in your brand) would be actively contributing their stories which will have an impact (positive or negative) on the overall brand narrative.
Welcome to the Age of Co-creation.
What Is YouTube Video SEO?
YouTube video SEO (search engine optimisation) is the process of using certain tactics to make sure your videos are discovered online. In an environment saturated with videos from competing brands, this isn’t as simple as just shooting and uploading your video content.
So with that in mind, here are 6 tips for improving your video SEO: