Why ACMA?
Compelling events, content, networking, training, professional development, sponsorship and outreach opportunities in the world of content marketing.
Content ConversationsOur main event, it's like a monthly debating club. We talk about important issues facing the industry in an informal social setting.
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ACMA TrainingProfessional development, certification, general training sessions for your team on all things content.
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Thought leadershipJoin the leadership of the content marketing industry in Asia and add your point of view by being part of our outreach programs.
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News & events
Memes workshop on July 4th with Marco Sparmberg from MM2 Entertainment.
Register at the event page here. This workshop will give you an understanding of one of the most influential forms of communication of our age from one of the region's foremost experts.
Digital communication, especially across social media platforms is increasingly driven by visuals. Memes play a significant role in any conversation, community or movement. Often seen as mere trolling tool, memes enable cultural context and commentary to complex events around us. Understanding the methodology and impact of memes is crucial within the attention economy, not only for users but also brand marketers.
This workshop will explore the different types of memes, application methods and how they can influence decision-making. We will also deep-dive into case studies of how memes are weaponized to alter election outcomes or hijack brand narratives.
This workshop will explore the different types of memes, application methods and how they can influence decision-making. We will also deep-dive into case studies of how memes are weaponized to alter election outcomes or hijack brand narratives.
Our first Content Conversations in Hong Kong is on July 10. The topic is B2B Content Marketing. We have three great speakers and the session will be moderated by ACMA board member Lorraine Cushnie from New-Narrative.
Producing content for a B2B audience presents a unique set of challenges for marketers. The audience is far more specialised, your boss is far more sceptical and results need to be proven. In our first Content Conversations in Hong Kong, we delve into the issues keeping B2B marketers up at night.
Lorraine Cushnie Moderator ACMA board member and partner at New Narrative |
Rosemary Merz Panellist Managing director of Archetype in Hong Kong |
Joyce Lui Panellist VP marketing communications Harvest Global Investors |
Johnny Ng panellist Marketing solutions director at South China Morning Post |
ACMA partners with CMS Asia
The Content Marketing Summit Asia is on in Singapore on August 28 and ACMA will be the official association partner for the event. We will have exclusive discounts for the event for ACMA members.
In addition we'll be assisting CMS to find 50 Content Moguls, the 50 best content marketing practitioners in the region as part of a new recognition platform for the industry. Entries are due by July 31st.